When should a licensee provide notice of their established agency relationship to any party?

A licensee should provide notice of their established agency relationship to any party at the earliest reasonable opportunity. This approach promotes transparency and ensures that all parties are aware of the licensee's role and obligations in the transaction from the beginning. By informing the parties early on, it helps establish trust and clarity in the relationship, allowing for better communication and understanding as the transaction progresses.

Providing notice at an early stage is crucial because it helps prevent any misunderstandings regarding the licensee's representation. It ensures that all involved parties are aware of who is representing their interests, which is vital for ethical real estate practices. This early disclosure aligns with the fiduciary duties that a licensee holds to their clients, including loyalty, disclosure, and accountability.

Waiting until after a contract is signed, before closing the sale, or only upon request may lead to confusion or conflict, as parties may be unaware of the licensee's role and responsibilities, thus diminishing the level of trust and complicating the process.